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Sohu total online advertising revenue

Total online advertising revenue of $ 251 million, down 14%, down 4% from the previous quarter. Online advertising revenue includes brand advertising and search and other business revenue.

Advertising revenue was $ 99 million, down 30% year-on-year, down 11% from the previous quarter. Sohu fourth quarter brand advertising revenue fell year on year, mainly due to the impact of video advertising revenue decline. Sohu fourth quarter brand advertising revenue decline, mainly by the media portal and 17173 advertising revenue decline in the impact.

Internet game business revenue of 95 million US dollars, down 25% year on year, down 3% from the previous quarter. Online game business revenue year-on-year decline, mainly by the old game revenue natural decline in the impact.

Search and related business revenue of 153 million US dollars, an increase of 1%, compared with the previous quarter growth of 1%.

As of December 31, 2016, Sohu held cash, cash equivalents, and short-term investments totaled $ 1.30 billion, down from $ 1.42 billion as of December 31, 2016.

Sohu expects total revenue in the first quarter of $ 345 million to $ 375 million; the first quarter of brand advertising revenue in 75 million US dollars to 85 million US dollars, down 14% to 24%, down 32% to 40% Sogou revenue in the first quarter of 145 million US dollars to 155 million US dollars, the chain fell 10% to 15%, down 2% to 5% growth; first quarter online game revenue of 80 million to 90 million US dollars, the chain fell 6 % To 16%, down 12% to 22%; the first quarter attributable to Sohu’s net loss will be 64 million US dollars to 74 million US dollars.

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